Reliance Jio, Google To Launch Rs. 1500 4G VoLTE Mobile Phone
Reliance Jio has taken the Indian market by storm. They have managed to tap the right crowd with their free 4G services. The Mountain View giant, Google is determined to partner with Reliance Jio to work on budget 4G VoLTE mobile phone.
Reliance Jio and Google are working actively on their first affordable feature 4G Smartphone to expand their markets in India. Most Smartphone manufacturers have their entry-level phones on the 4G network.
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However, when it comes to feature phone segment, most manufacturers have only 2G and 3G devices flooding the market.
This is where Reliance Jio has its edge. Jio being an exclusive 4G network is working to tap the potential markets in the rural and semi-urban areas. These areas have an interesting customer base where Smartphones are a rage.
Launching a 4G Smartphone at Rs. 1500 could boost the sales for Reliance and increase the customer base for Google. The new feature phone will have access to play store and will come with pre-installed Jio apps.
Reliance Jio & Google To Launch Low Cost Mobile Phone
Early this year, Google CEO, Sundar Pichai visited IIT-Kharagpur. During his conversation, he hinted the need of low-cost entry-level Smartphones in India.
He was ready to partner with industries delivering mobiles at a rough price of $30. Reliance Jio’s LYF Smartphone was already in the mid-segment range costing as low as Rs.2999.
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It is clear that Reliance needs more credibility to sell their devices, whereas Google needs a huge customer base in India. This is one good reason for Google and Reliance Jio to work together.
In the past, Google attempted their budget Smartphone Project, Android One by partnering with multiple Indian Smartphone manufacturers like Micromax, Karbonn, Spice and Lava.
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However, the reach was not as expected. The stiff competition with other manufacturers offering Smartphones with better features in the same price range faded this attempt into the dark.
Reliance Jio & Google Partnership
Now, Google has learned its lesson and decided to partner with Reliance Jio to tap the right crowd.
Google’s branding is all that is needed for Reliance to increase its credible sales in India. Reliance Jio’s customer base is all that is needed for Google to expand its user base in India.
If this partnership is confirmed, it is evident that the Smartphone industry in India will make eyes turn. This partnership could reach a wider audience at affordable rates enabling them to go digital.
Google’s marketing and Reliance’s production can become the new standards in the Smartphone industry.
As the icing on the cake, Google and Jio have also partnered to develop Jio Smart TV Services. However, this is still on talks and yet to be confirmed from both ends.
However, the affordable Smartphone is enough to keep all our eyes glued on Jio and Google this year.